At Pawlytics, our mission is clear and unwavering: to reduce the euthanasia of healthy, homeless pets. Every tool we build, every workflow we simplify, and every partnership we form is designed to support animal rescue organizations and improve outcomes for pets moving through rescue and pet adoption.
That’s why we’re proud to announce our newest partnership with SmartTag, marking our fourth microchip partnership and another step forward in giving rescues more choice in how they protect pets before, during, and after adoption.
Prevention starts before intake
Microchips play a critical role in animal rescue and pet adoption, but their true impact is often felt after a pet leaves care. When a pet becomes lost, fast and accurate identification can mean the difference between a quick reunion or a return to the shelter system. Effective microchip registration is one of the most powerful tools rescues have to prevent re-intake.
🐾 “Reducing euthanasia doesn’t only happen inside shelter walls – it starts by preventing pets from entering the system in the first place.” Says Lizz Whitacre, Founder & CEO of Pawlytics. “Strengthening identification and recovery options is one of the most effective ways we can relieve pressure on shelters while keeping pets safe with the families who love them.”
Why SmartTag fits our mission
SmartTag brings a proactive, multi-layered approach to pet recovery that aligns closely with Pawlytics’ mission to support animal rescues and improve long-term pet adoption outcomes. Their recovery tools are designed to activate entire local networks — including shelters, rescues, and veterinary clinics — the moment a pet is reported lost.
By combining technology with real human support, SmartTag helps close the gap between a lost pet and a successful reunion, reducing the likelihood that a pet ever re-enters the shelter system. That same mindset shows up in how they continue to innovate for rescues on the ground.
Offering programmable microchips, small 15 gauge needles with mini microchips, and the smallest and most accurate mini temperature microchips available, SmartTag gives rescues more choice in how they approach identification while keeping animal comfort front and center.
Just as impressively, SmartTag has a long-standing commitment to the animal welfare community, donating identification tools and resources to shelters and rescue groups nationwide and supporting organizations that are already operating under intense strain.
Real reunions, real impact
The value of strong microchip registration and visible ID isn’t theoretical — it’s measured in reunions.
🐾 “SmartTag alerted all the local shelters and clinics in our area after our cat went missing. Sharon called us after he was picked up and scanned with all the necessary information for us to get him home safely. Without SmartTag we would not have our beloved pet home where he belongs.” — Duluth, MN
🐾 “With our escape artist cat, Regis, we love the peace of mind SmartTag gives us. We can’t imagine having a pet without a tag based on the fact that it’s kept ours safe multiple times now.” — Plano, TX
These stories represent exactly what animal rescue organizations work toward every day: keeping pets safe, reducing unnecessary shelter stays, and supporting families long after adoption is finalized.
More choice for rescues, stronger outcomes for pets
With SmartTag joining our growing network of microchip partners, Pawlytics users now have more flexibility to choose recovery solutions that align with their rescue’s needs — without compromising on impact.
As part of this partnership, Pawlytics customers also receive an exclusive 20% discount on SmartTag products. This gives rescues a more affordable way to strengthen their microchip registration and identification practices, helping ensure pets leave care with the best possible protection in place.
As always, Pawlytics will continue building tools, forming partnerships, and advocating for solutions that support animal rescues, simplify pet adoption, and give every pet the best chance to stay home where they belong.
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