At Pawlytics, our mission has always been to empower the animal rescue community with innovative tools and partnerships that save lives. This holiday season, we’re thrilled to announce an exciting new collaboration that brings science and second chances together: our partnership with Embark, the leader in dog DNA testing. Together, we’re helping rescues and adopters uncover the unique stories behind every wagging tail, setting dogs up for healthier, happier lives.
A Partnership That Puts Rescue Pets First
Embark’s mission to improve the life and longevity of all dogs through science and technology perfectly aligns with our shared goal of transforming animal welfare. Through their Shelter and Rescue Program, Embark offers rescues the chance to generate revenue, access discounted DNA kits, and provide adopters with powerful insights into their new pet’s breed, health, and traits. It’s a collaboration designed to make every adoption unforgettable while ensuring pets get the proactive care they deserve.
“Embark’s innovative DNA testing not only helps rescues better understand the pets in their care,” said Lizz Whitacre, Founder and CEO of Pawlytics, “but it also creates opportunities to tell each pet’s unique story, making adoptions even more special.”
Why DNA Testing Matters for Animal Rescues and Adopters
Rescue dogs often come with an unknown history. With Embark’s DNA tests, adopters can discover their dog’s breed makeup, potential health concerns, and even fun (sometimes invaluable) traits like genetic diversity. For example, Jen, the Shelter and Rescue Program manager, learned through DNA testing that her Chihuahua, Bree, was severely inbred—her father was also her grandfather! This insight allowed her to have proactive conversations with her veterinarian, helping identify potential health implications, and ensuring Bree receives the best care possible as she gets older.
Not only does this information help adopters bond with and care for their pets, but it also unlocks new opportunities for both animal rescues and overcrowded animal shelters. Breed insights help shelters connect with breed-specific rescues to move dogs where they have a higher chance of adoption, while rescues can highlight long-stay dogs, match pets with ideal families, and generate extra funds through adopter kit purchases to support their lifesaving efforts.
Pawsitive Impact Worth Celebrating
There’s no better time than the holidays to celebrate partnerships that make a difference. Embark’s Shelter and Rescue Program is more than a gift—it’s an opportunity to create lasting change for rescues, adopters, and pets. From uncovering each dog’s unique story to supporting lifesaving rescue missions, this collaboration highlights how science and compassion can come together to save lives.
“This partnership gives shelters and rescues the tools to save lives, raise funds, and deepen connections between pets and their people—and that’s exactly the kind of pawsitive impact we strive to engineer every day.”